PPC Coach is a monthly subscription service. For $50 a month youll get access to the PPC-Coach membership site and one new method each month. When you first signup, you'll get access to the Month 1 method. The method described will also include the exact merchant offer to use, although youll want to choose your own to avoid saturation.
As of now, there are almost 1500 members, and more than 50k posts in the PPC Coach forums. There are lots of informative posts being posted every day on the forum. PPC coach himself is always online answering questions, along with Coach v2.0. You'll also find lots of great posts from members like SteveL and Harry1970 who are regulars and are quite the PPC marketers themselves. I think the forums are probably the most valuable part of the PPC Coach membership.
It's never problem getting one of your landing pages reviewed by other members, or getting someone to take a look at your ad copy. There's always someone on the forum that's ready to help you out.
On the PPC Coach main page, you'll have access to the videos. These videos are Camtasia screencasts created and narrated by PPC Coach himself. I really like the fact that Coach shows real life examples which he uses to explain the topic he's describing. Most of the videos range from 15-20 minutes long, and they cover everything from keyword research, to creating landing pages, to using the PPC-Coach tools, and more.
The tools that come with your PPC Coach membership are great as well. Landing Site Generator is a handy php script which makes it painless to set up a landing page. Just modify a few variables in the configuration file and you're up and running. This is an easy way to get started with the Month 1 method.
Youll also get access to the Keyword Tracking System tool which allows you to track a several variables of your PPC campaigns including gross margin, roi and epc for each campaign, adgroup and keyword. Theres the Adwords Magic Tool, which is a web based tool that allows you to input a keyword, and it will spit out thousands of variations in under 30 seconds. Youll save a lot of time using this one. These are just a sampling of the tools accessible to you as a PPC-Coach member.
The actual PPC Coach site itself could use some improvement. Its not the nicest looking page in the world, and I think it could be better organized to help people find information. I also think some of the info on the site could use a little updating as some of the stuff written there hasn't been changed in awhile. I wish for example, that there was a better Quick Start Guide. I don't find the current one all that helpful.
I also think it would be good for PPC Coach to offer a trial membership to prospective members. Currently, there's no way to get a refund if you don't like what you see. However, I think that the quality of PPC Coach is top notch and you'll probably want to stay on for awhile.
PPC Coach is aimed more to those new to PPC. The month 1 methods are not really unique and I've seen them described in other places before. I'm sure other people who have been doing PPC for awhile will want to skip to the more advanced PPC methods. Still, the community and the tools are a compelling reason for even the expert PPC marketing to join.
PPC Coach is definitely well worth the membership. You'll learn all the basics of PPC, gain access to all the tools and the great PPC Coach community to help you out. That's really all you need to get started. So give PPC Coach a shot, and start making some money today.
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